For YouTubers, selling ad space in their podcast content gives them yet another money making opportunity. One reason is purely practical. Is Influencer Marketing Actually Effective? Toys of all types are huge, including collectable figurines, Legos and Kinder Egg videos like those posted to the FluffyJet channel are hits. Toy companies still have to shoulder the cost of making their own videos or, at a minimum, they have to send free toys to YouTube stars to review. The most popular unboxings are for expensive gadgets, like the iPhone, Xbox and PlayStation consoles.
How Popular Are Unboxing Videos, Really?
They dance, they sing, they act, and they even break their new iPhones just ,ake get more views. But how on earth do YouTubers make money? Does YouTube pay Youtubers to upload videos? Do companies pay them for brand placements? Or do they survive on donations is that even an option? Such stats have made YouTube a magnet for almost all the advertisers. But since the content on YouTube is user-generated, the company shares the ad revenue with those content creators YouTubers.
1. The concept is incredibly simple
Read more. YouTube unboxing videos are incredibly popular. No one really knows why, as they are also — in most cases — incredibly dull. Probably dating back to with an unboxing video of the Nokia E61 a Blackberry-style smartphone , unboxing videos are ridiculously successful for YouTubers, with one video — by DisneyCollectorBR — chalking up over 70 million views for the opening of a Peppa Pig Blocks Mega Hospital. But making an unboxing video that is really popular is a little trickier than simply switching on a camera and unwrapping something, as I proved back in So, an unpopular feature phone, recorded with a webcam strapped to my head.
What Is A YouTube Unboxing Video?
They dance, they sing, they act, and they even break their new iPhones just to get more views. But how on earth do YouTubers make money? Does YouTube pay Youtubers to upload videos? Do companies pay them for brand placements? Or do they survive on donations is that even an option? Such stats have made YouTube a magnet for almost all the advertisers.
But since the content on YouTube is user-generated, the company shares the ad revenue with those content creators YouTubers. YouTube splits the money from advertisements in the ratio no pun intended. However, not everyone is eligible to monetize their channel on YouTube. A channel needs at least 4, hours of annual viewing time of original content and over 1, subscribers to be eligible to monetize its videos. These exclusive content creators are called Google Preferred and get exclusive advertisements from top paying advertisers.
Does YouTube pay YouTubers for the content? Many YouTubers have either parted their ways or added more revenue streams to the existing ad-partnership contract, by using their influence and getting in direct contact with the brands. Content creators with good followership are often approached by big brands to endorse their products or services in their videos.
This not only adds to the revenue of the YouTuber but the brands also benefit from the huge audience which follows the YouTuber. Brands or product are placed strategically in the video content so they fit to the story and get the benefit of the reach of the video.
An example of such product placement could be the use of Samsung Galaxy Note 5 by the singer Ariana Grande in her music video. Brand integration also called branded entertainment is different from product placements. Brand integration is when the content creator creates a content that revolves totally around a brand or a product. Many YouTubers have dedicated their channels to reviewing products of their niche. They test and review mobile phones, laptops, makeup kits, lipsticks, and what not.
However, not all these reviews are organic. Some of the reviews are paid for by the brands to increase their brand awareness and demand.
Many top YouTubers are seen doing product shoutouts or creating ad-like videos to promote a brand or a product. Though not as prevalent as in blogging, affiliate marketing is still a good revenue source for some YouTubers.
They review the product or create a video revolving around the product and ask the viewers to make the purchase using the link in the description. Most of the affiliate marketers use both YouTube and blogging to make money through affiliate marketing.
Youtube also allows viewers to directly contribute to the content creators using the super chat. Super chat is an option which lets viewers pay to pin a comment or highlight a message on live streams. When someone goes live, they see a dollar option on the chat window and can select the amount they wish to contribute.
Live streams on famous channels usually witness hundreds of messages every minute. Super chat gives a chance for how do unboxing videos make money fans to pin their message on the top of that chat for a few minutes or hours by paying for it. The best part about super chat is that the YouTuber receives all of the contributed money without sharing it with YouTube or Google. Did we miss something? Come on! Vote count: Startup Essentials. The 10 Best Slack Alternatives.
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About Aashish Recent Posts. Aashish Pahwa. A marketer, a dreamer, a traveller and a philomath. I prefer stargazing to spending nights in clubs.
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These influencers will often be responsible for creating a certain number of sponsored moneg, are sometimes featured in other forms of advertising, and may be asked to attend trade shows and other events as a representative of the brand. In this article, we’ll take a look at some of gideos easiest ways you can make money with YouTube how do unboxing videos make money and how to get started with YouTube marketing. Click the button to get in touch. In addition to pulling in search traffic, good unboxers can get large volumes of subscribers to their YouTube channels. For up to 12 hours a day, the year-old sits at the wooden kitchen table in his West Hollywood apartment, filming and editing clips of himself unpacking toys while he gives a running commentary. YouTube’s ad-free subscription platform, YouTube Red, is how do unboxing videos make money way vixeos bring in income. Last year alone, 2, days, or 6. He acknowledges that some people might consider it weird that an adult would devote so much time to playing with toys intended for kids. The volume of unboxing videos has boomed in recent years. YouTube will pay you every time someone clicks on one of the advertisements mkae appear before your video begins or clicks on one of the banner-type advertisements that pop on videos monfy they’re playing. There are several free and paid options for PC users to choose .
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