It would make sense that movie distributors might be able to have some say because it would be mutually beneficial for the ticket prices and concession prices to be competitive relative to other theaters. Projectionists Arguably the most technically knowledgeable employees in movie theaters, projectionists set up and adjust the film reels in projectors so the audience can enjoy the film. And theater owners have to weigh the benefits of certain cost-reduction strategies. Our undying devotion to simultaneous movie releases has earned us a small share of hate mail over the years, especially from folks in the movie theater business. The percentage of ticket sales that the studio takes decreases on each week that a movie is in the theater. A veteran of the IT industry and a scholar of antiquity, Ken studies the emergence of intellectual property regimes and their effects on culture and innovation.