Related Stories. Newsletters Coupons. Mounting debts led to a recommendation that the estate sell Graceland, but the heirs decided to keep the mansion, eventually opening it to the public in Who started it all is unclear, but it’s perpetuated in large part by dealers and galleries, particularly in the commercial realm, who’ll say anything to make a quick buck off of naive buyers. The company also manages the Marilyn Monroe and Juicy Couture brands.