What does this mean? You want to make sure you pick someone that has good feedback and has a good portfolio. By Brian Edmondson. This is one of the most important steps, so it’s not to be over-looked. In response to this, Amazon said that authors set their own prices for books. When you have done all of this, you are ready to publish your book! The first step here, of course, is to actually write the text of your book.